Lisa Romero

Lisa Romero is a communications and brand strategist, team builder, and strategic storyteller with more than three decades of experience helping mission-driven organizations define and express who they are in ways that are thoughtful, powerful, and credible. Lisa believes that at its best, effective brand communication does more than just inform. It shapes how people understand and connect, and sits at the heart of every strong company.

Lisa has worked across corporate, nonprofit, science, health, and higher education sectors, partnering with leaders to translate organizational goals and concepts into communication that is accessible and relevant.

Before assuming her role as Manager of Communications and Public Relations at TCI Wealth Advisors, Lisa spent 14 years at the University of Arizona, most recently serving as Associate Vice President of Communications and Marketing, and previously, as executive director of public affairs and engagement for the BIO5 Institute. There, she built strategic platforms and teams that elevated visibility, advanced thought leadership, and connected highly technical work to broader audiences. Prior to that, Lisa served as Director of Communications and Strategic Engagement at the Critical Path Institute (C-Path).

Today, her focus at TCI is simple in concept, but nuanced in execution. Lisa helps the firm show up in a way that reflects both the depth of its expertise and the humanity behind it. In a relationship-driven business, she cares deeply about work that is grounded in purpose and considers how content feels as much as how it performs, long before a first conversation ever takes place.

As a Tucson native who has also raised her children here, Lisa is proud to contribute to causes and organizations that positively shape our community, create meaningful connections, and further opportunity in our region. She has had the good fortune to hold leadership roles in nine high-profile Southern Arizona organizations and advise numerous executives and companies throughout her career.