Topic: Blog

What the Marshmallow Test Tells Us About Our Financial Plans

With Coronavirus cases back on a major upswing here in the U.S. and Arizona in particular, some lessons from behavioral economics swirled back into my memory. Specifically, I’m thinking of the marshmallow test. For those not familiar, this is a test invented by Walter Mischel, a psychology researc...

Sam Swift, CFA, CFP®, AIF®

Jul 16, 2020

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